What Happens If Someone Infringes Your Trademark?
Your trademark is more than a logo or name—it represents your brand identity and commercial reputation. So, what happens if someone infringes your trademark in Australia?
If you hold a registered trademark and discover unauthorised use, there are clear legal steps you can take to enforce your rights and protect your business. Trademark infringement is a serious issue that can cause brand confusion, customer loss and financial damage.
Fortunately, Australian law provides strong protections for trademark owners. In this guide, we walk you through how to confirm infringement, enforce your rights and seek legal remedies under the Trade Marks Act 1995 (Cth).
A Quick Overview: What Happens If Someone Infringes Your Trademark?
If someone uses a trademark that is substantially identical or deceptively similar to yours without permission, it may be an infringement. Here’s what you can do:
- Confirm the infringement with proper evidence.
- Send a cease and desist letter.
- File an opposition with IP Australia (if applicable).
- Consider settlement or licensing discussions.
- Initiate legal proceedings if necessary.
- Report the infringement on online platforms.
Enforcing your trademark rights promptly is crucial to maintaining your brand’s integrity.
Step 1: Confirm the Infringement
Before taking action, ensure that the unauthorised use qualifies as trademark infringement under Australian law.
What Qualifies as Infringement?
- Substantially Identical or Deceptively Similar: The infringing mark closely resembles your registered trademark.
- Same or Similar Goods/Services: The infringing party operates in the same or a related industry.
- Likelihood of Confusion: Customers may be misled into believing the products or services come from your business.
Review your trademark registration details to check the scope of protection and ensure that the alleged infringement falls within the classes and categories covered.
Step 2: Gather Evidence of Infringement
Solid evidence is essential if you plan to take legal or administrative action.
Types of Evidence to Collect
- Screenshots of websites, social media posts or online listings
- Physical examples of packaging or promotional materials
- Records of customer complaints or confusion
- Copies of the infringing party’s advertisements
The more comprehensive your documentation, the stronger your case will be.
Step 3: Send a Cease and Desist Letter
A well-drafted cease and desist letter is often the first step in resolving a trademark dispute.
Why This Step Matters
- Legal Notification: It formally puts the infringer on notice of your rights.
- Avoids Court: Many infringers comply after receiving a legal warning.
- Shows Good Faith: Courts often expect you to attempt resolution before initiating legal proceedings.
A lawyer can help craft a letter that clearly outlines your rights and demands that the infringer stop using the trademark immediately.
Step 4: Oppose Their Trademark Application (If Applicable)
If the infringer is trying to register the mark with IP Australia, you may be able to file an opposition.
Opposing a Trademark Application
- Must be lodged within two months of the trademark being accepted for registration
- Requires valid grounds, such as prior use, deceptive similarity or bad faith
This process can prevent a conflicting trademark from being officially registered and protect your existing rights.
Step 5: Negotiate a Resolution
In some cases, negotiation can resolve the issue without further conflict.
Options for Negotiation
- Settlement: Agree on terms that resolve the dispute without court involvement.
- Licensing Agreement: Permit the use of your trademark under specified conditions, such as a fee or limited usage rights.
- Rebranding: The infringing party may agree to stop using the mark within a defined timeline.
Alternative dispute resolution (ADR) methods like mediation can help both parties reach a mutually acceptable outcome.
Step 6: Take Legal Action Under the Trade Marks Act
If informal steps fail, court proceedings may be necessary to enforce your trademark rights.
Legal Remedies Available
- Injunctions: Court orders requiring the infringer to stop using your trademark.
- Damages: Compensation for financial losses due to the infringement.
- Account of Profits: The infringer may be ordered to surrender profits made through unlawful use.
- Delivery Up: Seizure or destruction of infringing goods.
Legal action is typically initiated in the Federal Court of Australia and must be supported by strong evidence and legal arguments.
Step 7: Report Online Trademark Infringement
In the digital age, many cases of trademark misuse happen online. Most platforms have dedicated trademark complaint processes.
Platforms That Accept IP Complaints
- Facebook and Instagram: Submit a trademark complaint through their Rights Manager tools.
- Amazon: Use the Report Infringement tool in the Brand Registry.
- Google Ads: File a complaint for improper use of your trademark in ads.
Quick online enforcement can prevent further customer confusion and revenue loss.
Why Legal Advice is Essential in Trademark Infringement Cases
Trademark law in Australia can be complex, especially when dealing with enforcement, evidence, and court procedures.
Benefits of Engaging a Lawyer
- Assess whether infringement has occurred
- Draft strong cease and desist letters
- Advise on IP Australia procedures and deadlines
- Represent you in court or settlement negotiations
Failing to take the right steps can jeopardise your rights or lead to costly mistakes. Legal guidance ensures that your enforcement strategy is sound, strategic and legally compliant.
Preventative Tips: How to Minimise Trademark Infringement
While you can’t prevent all infringement, proactive management can reduce the risk. The sooner you identify a potential infringement, the easier it is to take effective action. Here’s how to approach it:
- Register Your Trademark: Only registered marks have full protection under the Trade Marks Act 1995 (Cth)
- Use Your Trademark Consistently: Strengthens its recognition and legal standing
- Monitor Your Market: Regularly check competitors, marketplaces, and industry events
- Set Up Alerts: Use Google Alerts or trademark watch services
Final Thoughts
So, what happens if someone infringes your trademark in Australia? The law gives you a structured path to respond, starting with evidence gathering, informal resolution and escalating to legal action if needed. Acting swiftly and strategically protects your brand, reputation and business value.
With expert legal guidance, you can ensure your rights are enforced effectively while avoiding unnecessary disputes or expenses.
Need Help Enforcing Your Trademark Rights?
At Rotstein Commercial Lawyers, we specialise in trademark enforcement, IP disputes, and brand protection strategies. Whether you’re sending a cease and desist letter, opposing a registration or filing court action, our experienced legal team will stand by your side.
Don’t let others misuse your brand—partner with Rotstein Commercial Lawyers and defend your trademark with confidence. Call us on +61 3 9604 7888 or visit our Contact Us page to schedule a consultation.